Category
Branding, Search Engine Optimization
client
Intersight Overseas Education
Website
Intersight Overseas Education
Challenge
Intersight Overseas Education, a study abroad education provider, aimed to enhance its branding and online presence. They sought to establish a stronger, more recognized brand identity and improve their search engine visibility to reach a broader international audience. They engaged our services for a comprehensive solution that combined branding and SEO to achieve their goals.
Our Approach
Phase 1: Branding Enhancement
- Brand Strategy: We collaborated with Intersight Overseas Education to develop a comprehensive brand strategy that defined their unique value proposition, mission, and target audience.
- Logo and Visual Identity: We redesigned the logo and visual identity to better reflect the brand's values and vision. This included a fresh color palette and modern design elements.
- Brand Collateral: We created branded materials, including business cards, brochures, and digital templates, to maintain a consistent and professional brand image.
Phase 2: Search Engine Optimization (SEO)
- Comprehensive SEO Audit: We conducted an extensive SEO audit to identify technical issues, keyword opportunities, and content gaps.
- Keyword Strategy: We developed a keyword strategy to target relevant study abroad-related keywords, improving the organic ranking of key pages.
- Technical SEO Optimization: We addressed technical issues, optimized site speed, and improved mobile responsiveness to enhance the user experience.
- Content Optimization: On-page content was optimized for SEO, focusing on content quality, relevance, and internal linking.
Results
Branding Enhancement:
- Clear Brand Identity: The brand strategy and visual identity enhancements resulted in a more cohesive and distinct brand image.
Search Engine Optimization (SEO):
- Organic Traffic Growth: Intersight Overseas Education experienced a significant 70% increase in organic traffic within the first seven months, attracting more potential students.
- Improved Search Rankings: The website achieved first-page rankings for study abroad-related keywords, enhancing online visibility.
- Positive ROI: The SEO campaign delivered a substantial return on investment, driving increased inquiries and student enrollments.
Client Testimonial
"Rawdot Technologies has been a true partner in our journey to become a recognized name in the study abroad education industry. Their combination of branding and SEO services has not only improved our brand image but also elevated our online presence significantly. We're delighted with the results and their dedication to our mission."
Mr. Abraham George
Chairman & Managing Director
Conclusion
This project showcases how our branding and SEO services enhanced Intersight Overseas Education’s brand identity and online visibility, ultimately attracting more inquiries and student enrollments. The combined approach delivered outstanding results in the study abroad education industry.