Category
Digital Marketing, Search Engine Optimization, Web Development
client
Guidance Plus
Website
Guidance Plus
Challenge
Guidance Plus Educational Services, a study abroad consultancy, sought to expand its digital presence and streamline its online services to attract and support students interested in studying abroad. They needed a comprehensive solution that combined effective digital marketing with a user-friendly website.
Our Approach
Phase 1: Digital Marketing Strategy and Implementation
- Market Research: We conducted in-depth research to understand the target audience, their preferences, and the most sought-after study destinations.
- Content Strategy: A content plan was developed, focusing on creating engaging blog posts, guides, and social media content that provided valuable information to students.
- Social Media Marketing: We created and managed social media profiles to engage with students, sharing valuable content, success stories, and upcoming events.
- PPC Advertising: We launched targeted PPC campaigns to reach potential students actively searching for study abroad programs.
Phase 2: Website Development and Optimization
- Website Redesign: We revamped the website with a fresh, user-friendly design, streamlined navigation, and mobile responsiveness.
- SEO Optimization: We conducted comprehensive SEO optimization, including keyword research, on-page optimization, and technical SEO improvements to boost search engine rankings.
Results
Phase 1: Digital Marketing Strategy and Implementation
- Social Media Engagement: Social media engagement increased by 60%, leading to higher brand visibility and engagement with the student community.
- PPC Conversions: The PPC campaigns achieved a 35% increase in conversion rates, leading to more consultation requests.
Phase 2: Website Development and Optimization
- Improved User Experience: The website redesign and mobile optimization led to a 40% increase in user engagement and longer visit durations.
- SEO Success: Organic traffic improved by 70%, and the website achieved first-page rankings for key industry keywords.
Client Testimonial
"Rawdot Technologies has been an invaluable partner in our mission to help students achieve their study abroad dreams. Their comprehensive approach to digital marketing and web development has transformed our online presence and significantly increased our impact."
Lara Mavid
CEO of Guidance Plus
Conclusion
This project showcases how our combined expertise in digital marketing and web development enhanced Guidance Plus digital presence and engagement with students seeking study abroad opportunities. Our holistic solution delivered outstanding results in the education industry.