Category
Digital Marketing, Search Engine Optimization
client
Yeskay Builders
Website
Yeskay Builders
Challenge
Yeskay Builders, a reputable construction company, sought to improve its online visibility in the highly competitive construction industry. They faced challenges related to low organic traffic and limited visibility in search engine results. Yeskay Builders approached us to boost their search engine rankings and enhance their online presence.
Our Approach
- Comprehensive SEO Audit: We conducted a detailed audit of Yeskay Builders website to identify technical issues, content gaps, and areas for improvement.
- Keyword Strategy: We developed an in-depth keyword strategy to target relevant and high-value construction-related keywords and improve the organic ranking of essential service pages.
- Technical SEO Optimization: Our team addressed technical issues affecting website speed, mobile responsiveness, and crawlability, ensuring a seamless user experience.
- Content Optimization: We optimized on-page content, including service descriptions, project galleries, and blog posts, to enhance content quality and relevance for target keywords.
- Local SEO: A local SEO strategy was implemented to improve local search visibility and attract clients from the company's service areas.
- Link Building: We initiated a strategic link-building campaign to acquire high-quality backlinks, enhancing the website's domain authority and industry relevance.
Results
- Significant Organic Traffic Increase: Yeskay Builders experienced a remarkable 75% increase in organic traffic within the first seven months, attracting more potential clients.
- Boost in Project Inquiries: The surge in organic search traffic led to a 60% increase in project inquiries, contributing to higher project bookings.
- Improved Search Rankings: The website achieved first-page rankings for multiple competitive construction-related keywords, enhancing its online visibility.
- User Engagement: The optimized website design and content resulted in a 35% increase in user engagement and a reduced bounce rate.
- Positive ROI: The SEO campaign delivered a substantial return on investment, demonstrating the effectiveness of the strategy.
Client Testimonial
"Rawdot Technologies has been a game-changer for our business. Their SEO expertise has significantly improved our online presence and has a direct impact on our project bookings. We're extremely satisfied with the results and the commitment of their team."
John Williams
CEO of Yeskay Builders
Conclusion
This project illustrates how our SEO services improved Yeskay Builders’ search visibility and project inquiries. By addressing technical issues, optimizing content, and building authoritative backlinks, we achieved outstanding results in the competitive construction industry.